S/02 — Brand Strategy & Identity
Say itclearly.Look sharp.
A logo is not a brand. Work out what you say, who you say it to and why it lands — then build a mark and a system that carries it everywhere, on screen and in print.
01 — Included
What's included
Fixed scope, agreed in writing before the work starts.
- PositioningWhat you sell, who it is for, and the single reason they should pick you.
- MessagingHeadline, elevator line and the three proof points that go on every asset.
- Logo systemPrimary mark, secondary lockup, monogram and an icon that survives a favicon.
- Colour & typeA palette and type scale with contrast checked, not just chosen.
- ApplicationsSignage, social, cards, packaging, vehicle — and we can print them downstairs.
- Brand kitVector files, web exports and a one-page guide anyone can follow.
02 — Process
How it runs
STEP 01
Scope
Discovery on the business, the market and the competitors you are measured against.
STEP 02
Direction
Two or three routes as real applications, not mood boards. You pick one.
STEP 03
Refine
The chosen route is built out across the full system with revision rounds.
STEP 04
Handover
Full file pack — AI, SVG, PNG, PDF — plus the usage guide and print-ready artwork.
Good fit if…
- 01New businesses launching
- 02Rebrands after a change of direction
- 03Brands that look inconsistent across channels
- 04Logos that break at small sizes
03 — FAQ
Questions
Do I own the files?
Yes. Full ownership of the final marks, delivered in editable vector formats.
How many logo concepts do I get?
Two or three developed directions — not thirty thumbnails. Each is shown in context so you judge it the way customers will.
Can you keep our existing logo?
Often, yes. Plenty of brands need messaging and a system around the mark rather than a new mark.
04 — Next
Start here.
Two minutes on the form and you get a written approach and a price back — not a sales call.
Direct line for this service: identity@dasmadesign.com